The Kisumu Media Information Hub is
envisaged to have the following roles/functions:
- Linking Information and Development: promoting and using research to promote economic empowerment in the Lake Victoria Region
 - Building the Capacities of the media outlets in the region and the communities on:
 
- Environment
 - Health
 - Business/entrepreneurship
 - Education
 - Languages, Culture and the Arts
 - Natural Resources/Extractive industries
 - Tourism
 
4. Promoting and Highlighting
Opportunities that exist in the Region for among others: 
- Professionals
 - Youth
 - Women
 - Investors, both local and external
 
5. Generating and disseminating real
time news and analyzed information from the region to the local and
international media and other interested consumers;
6. Provision of opportunity, space and
platform for media and community engagement and mentorship/trainings of  journalists;
7. Promoting media and community
linkages with local academic and training institutions/universities to
translate research into usable content and promote dissemination of research
findings;
8. Promote linkages with international
universities to offer thematic training for journalists on the roleof county
media on development
Provide a center for ICT training
to journalists and members of the local community
9. Develop and manage social media
platforms for rapid and effective news and information dissemination; website,
blogs, facebook, twitter,utubeetc;
10. Repository for information
generated on and by County Governments, Civil Society Organizations, media
training colleges and universities;
11. Provide up to date and regular
analysis of events and development initiatives in the region, cities and towns
and the available opportunities; 
- The status of the counties, of the cities eg. Kisumu, Eldoret, Kakamega, Kisii, Kericho,Siaya, Migori, Homabay etc
 - Counties Governors and legislative structures –the Governors, Members of the County Assemblies; women and men, elected, nominated etc
 - County Development plans/ strategies,
 
- Ongoing development projects and their status and the level of citizens engagement/participation;
 
12. Promotion of citizens/community
voices and engagement with the counties; women and youth innovation efforts
11. Media Research  Centre; providing analysis and interpretation
of media coverage of the region and robust engagement with media outlets on
offering relevant and community focused content;